Quick Answer: What Is EDDM Mailer Printing?
EDDM mailer printing is a USPS program that lets businesses send printed postcards or mailers to every address along selected postal routes without buying a mailing list. You choose the neighborhoods you want to reach, design a USPS-compliant mailer, print and bundle the pieces, and deliver them through the post office. It is often used by local businesses that want broad neighborhood visibility for seasonal offers, grand openings, home services, events, or local promotions.
Running a local service business today can feel like a constant fight for attention. You spend money on online ads, adjust targeting, tweak the copy, and shift the budget around, but the results still feel inconsistent.
Online ads can look great on paper. You see impressions and traffic numbers climbing. Then you review your actual bookings and realize that traffic does not automatically translate into revenue.
Meanwhile, your advertising budget continues to move out the door.
Your marketing does not have to compete exclusively on a screen. It can arrive directly in the mailbox of the neighborhoods you want to serve, thanks to Every Door Direct Mail (EDDM).
With EDDM, you can reach entire neighborhoods without purchasing a mailing list or managing individual names and addresses. You select the postal routes you want to target, print your message, and deliver it directly to the homes within those areas.
In this guide, we’ll go over what EDDM is and how to decide if it’s suitable for your business.
Table of Content
What Is Every Door Direct Mail Printing?
How Does the EDDM Printing Process Work?
Is EDDM Effective? What the Numbers Say
How to Find the Right EDDM Printing Near Me
What Is Every Door Direct Mail Printing?
Every Door Direct Mail printing, also called EDDM printing, is a United States Postal Service program that lets you send printed mail pieces to every address along selected carrier pathways.
You do not need a mailing list or print names and streets on each piece. Instead, your mailer is delivered to every home or business along the routes you choose.
There are two main options to pick from:
- EDDM Retail is meant for small businesses looking for a self-service approach and smaller mailing quantities.
- EDDM BMEU is suitable for larger bulk campaigns and is typically handled by professional, every door direct mail printers.
Unlike standard direct mail, EDDM focuses on neighborhoods rather than individuals. You can choose postal routes by ZIP code, specific neighborhoods, or demographic filters like age range and household income. For a bigger overview, see our guides on direct mail marketing and why direct mail is still effective.
How Does the EDDM Printing Process Work?
The EDDM process is simple, but it still follows USPS rules. The cleanest way to tackle it is to treat it like a four-step job from design to delivery.
Step 1: Design Your Mailer
USPS has size rules for EDDM pieces. Your mailer needs to be at least 6.125″ x 11″ and no larger than 12″ x 15″. Most companies use sturdy postcard stock, like 10 pt or 14 pt cardstock, printed single or double-sided. Many also choose gloss, UV, or other protective finishes.
Professional every door direct mail printers usually manage the compliance details to make sure your layout meets USPS formatting requirements.
Step 2: Choose Your Postal Routes
You select routes using the USPS EDDM online mapping tool. Feel free to target by neighborhood and filter for residential or business delivery, along with demographic data. Your quantity comes from the number of addresses on the routes you select.
Step 3: Print and Bundle
Once routes are set, every door direct mail postcard printing moves into production. Your postcard needs the EDDM indicia and the correct bundling labels. Mailers get bundled in groups of 50–100 with facing slips. You can choose full-service EDDM printing and mailing to avoid dealing with bundling and labeling yourself.
Step 4: Drop Off and Mail
Retail EDDM requires you to take the bundled pieces to your local post office. With professional EDDM printing and mailing, the provider handles the drop-off for you. EDDM postage costs less than first-class or traditional bulk options, so you can stretch your budget further.
Is EDDM Effective? What the Numbers Say
Yes, EDDM can be effective when you want wide coverage in a specific area, and you have a clear offer. Industry benchmarks regularly show direct mail pulling a stronger response than many digital channels, with reports commonly citing 5–9x higher response versus email or other digital tactics.
On cost, EDDM postage is one reason businesses use it. As of the USPS pricing shown on its EDDM page, EDDM Retail is $0.247 per piece (and BMEU is listed slightly lower).
EDDM tends to perform best for restaurants, real estate, home services, healthcare, retail, and event promotions, especially seasonal direct mail campaigns and newer direct mail marketing trends.
How to Find the Right EDDM Printing Near Me
When you start searching for EDDM printing near you, do not just look for the lowest price. Choose a printer who understands how the entire Every Door Direct Mail process works.
Here is what you should look for:
- A team that knows USPS EDDM rules, including size requirements, indicia placement, and proper bundling
- In-house design support that can adapt your mailer to postal guidelines
- Strong paper options like 10 pt or 14 pt cardstock with gloss or UV finishes
- Complete EDDM printing and mailing support so you are not handling paperwork and drop-offs yourself
- Quick turnaround times and clear communication if you need revisions
Working with a local Every Door Direct Mail printer makes the process easier. You can review proofs quickly, fix issues without waiting on shipping, and talk to someone who knows your market.
Digiprint provides in-house design, professional presses, USPS-compliant preparation, and direct post office drop-off. Take a look at the benefits of using a local printer and explore our full-service printing solutions to see how everything connects.
Ready to Launch Your EDDM Campaign?
Every door direct mail printing gives you a wide local reach without buying a mailing list. You benefit from lower postage rates, strong neighborhood visibility, and response rates that continue to outperform many digital channels.
If you’re searching for reliable EDDM printing near you, Digiprint brings more than thirty years of experience, in-house design, USPS-compliant preparation, and complete EDDM mailing support. Explore our EDDM printing and mailing services and get a free EDDM quote today.
