In the modern world of marketing, there are so many digital tools from Google Ads to Facebook ads to email marketing. While it’s good for businesses to be on the forefront of technology and get in front of eyeballs on the screen, they shouldn’t forget about offline marketing.
Before the age of the internet, companies took more ads out in newspapers and magazines, on billboards, on the radio, and through direct mail. While direct mail may have a bad rap, ahem, junk mail, it is still effective. In fact, a study by Canada Post found that it takes 21% less cognitive power to receive a message sent with physical media. That means your audience will likely remember your brand on a deeper cognitive level by receiving a postcard than with a flashing banner ad on their Facebook Newsfeed.