EDDM® (Every Door Direct Mail)
EDDM®, or Every Door Direct Mail®, is like a physical version of targeted digital advertising. It is a service offered by the United States Post Office that allows you to choose what homes to send advertisements to depending on location, age, income, or household size. The demographics are provided by census data and the carrier drops the mail off on their route. It’s a creative way to capture potential customers with direct mail.
Every Door Direct Mail® is an efficient way to send the right materials to the right audience without the need for a mailing list. For example, let’s say you are just starting a daycare. It makes sense to send out a mailer advertising incentive to use your services to homes with new children. Or maybe you are trying to target a retired demographic for your real estate investment firm. With EDDM® mapping you can choose the age range of homes to deliver to. And you don’t have to stick to your own neighborhood, either. You can send mailers to homes in any state in the country. It’s a modern way to take advantage of important census information.
Here at Digiprint, we have offered mailing services since 1995, including EDDM® printing. We are able to print in the sizes approved by USPS for EDDM® rates and will take care of everything from bundling to postage. It’s a cheaper way to send promotional products in bulk than sending individual postcards. Plus, you’ll be able to target more addresses than what’s on your mailing list.
USPS has a few format requirements that we will work around at Digiprint. First of all, marketing materials need to be the same size in order to be bundled in packs of 50 to 100. That way, you can send as many as 5,000 pieces of marketing collateral a day! The three most popular marketing mail include:
- 6.5” x 9” postcards
- 8.5” x 11” oversized postcards
- 4.25” x 14” tri-fold brochures or menus
Every Door Direct Mail® must have four square corners that do not exceed more than .125”. Both square and rectangular pieces can be sent though they must be more than 10.5” in length or 6.125” in height. They also must not exceed .75” thick.
Other design features to avoid include a high gloss or UV finish over the address panel so the mailman can read it clearly. We have the capacity to print your postcards on quality cardstock paper both in 10 and 14 pt. We can print both single and double-sided and have a variety of finishes available. You can choose whether to have the card coated with a glossy or matte finish. We can even get creative and play with embossing and debossing designs, raised text, and foiling on the postcard.
Industries That Use EDDM®
Every Door Direct Mail® services have benefited many businesses in many different industries. From postcards to brochures to menus, it’s easy to get your message right to peoples’ doorsteps. These are the industries, according to USPS, that benefit from EDDM® targeting service:
- Auto dealers
- Restaurants and pizzerias
- Clothing stores
- Furniture dealers
- Flower shops
- Coffee shops
- Health-care professionals
- Dry cleaners
- Home-improvement companies
- Real estate firms
- Political campaigns
Retail EDDM® customers are exempt from purchasing postage permits. Instead, there is an application fee plus annual fees to participate. EDDM® rates are as low as $.178 per piece depending on size and weight. Compare that to standard postcard rates at $.35 a piece and commercial first-class postage at $.257 per. Those are some real savings!
Here at Digiprint, we know about mailing. We have provided mailing services, including EDDM® printing, for over 30 years. Let us take the hassle out of mailing large quantities to your customers.
Let’s Work Together
Our in-house designers can help you get the right design with the appropriate colors and typography. They’ll help you get the desired look and feel for your marketing materials. Plus, our digital printers are also on-site, ensuring quality control. We offer fast turnaround rates and will even deliver your prints, bundled and organized, to the local post office. If that isn’t customer service, then we don’t know what is!
We guarantee the lowest presorted rates possible, and we can even help you choose customers on the EDDM® map. Give us a call to see how we can help your business send the right materials to the right people. You can also reach out to tell us a little more about your business goals and Every Door Direct Mail® printing needs so we can get started.