How Dentists Can Benefit from Print Marketing

While technology has certainly affected the printing business (why read a book when you have your phone?), certain industries still benefit from printed materials like dentistry. Dental practices should utilize digital marketing platforms like dental websites, social media, search engine optimization (SEO), and ad networks but there are some dental marketing tools, including dental poster marketing, that can only be effective through print!

The Importance of Dentist Local Print Advertising

So, why should dentists embrace the world of print marketing, especially through avenues like dentist direct mail? Well, join us as we explore the wonders of print for dentists.

1. Personal Touch with Dentist Direct Mail

Why use direct mail? Simple- you get to stand out from the digital noise.

Receiving a physical piece of mail can feel like a breath of fresh air in the age of emails and social media. That’s where dentist direct mail steps into the limelight. Imagine your potential patients opening their mailboxes to find a beautifully designed postcard highlighting your dental practice. It’s personal, tangible, and creates a lasting impression.

Plus, the tactile experience of holding a well-crafted piece of mail can make your dental services more memorable.

2. Targeted Outreach with Dental EDDM

Enter Every Door Direct Mail (EDDM), the superhero of targeted outreach. With dental EDDM, you can reach specific neighborhoods or demographics with your marketing materials. This hyper-local approach helps your message land directly in the hands of those who matter the most- your potential patients. It’s like handing out flyers, but with a strategic precision that digital campaigns often struggle to match.

3. Eye-Catching Dental Posters Marketing

Dental posters are a great way to jazz up your waiting room or community bulletin board. Eye-catching and informative, they not only serve as décor but also as silent ambassadors for your practice. Place them strategically to educate your patients about the services you offer, promote oral health tips, or even introduce your friendly dental team. Dental poster marketing is a fantastic way to communicate without saying a word.

4. Dental Marketing Strategies that Stick

Now, let’s zoom out and talk about the bigger picture- your overall dentist marketing strategies. Incorporating print materials into your strategy creates a well-rounded and memorable brand presence. It’s about striking a balance between online and offline visibility. A potential patient might discover your practice through a social media ad, but receiving a well-designed brochure in the mail can seal the deal and make them remember you when it’s time for a dental checkup.

5. Dentist Local Print Advertising

Local is the name of the game, especially in healthcare. When it comes to dentist’s local print advertising, think community newspapers, event sponsorships, or even strategically placed flyers in local businesses. It’s about becoming a familiar face in the neighborhood, and print materials are your secret weapon in achieving that. People tend to trust businesses they see actively participating in the community, and print advertising helps you achieve just that.

6. The Convenience of EDDM Printing in Your Area

One of the perks of diving into EDDM printing is the convenience. Whether you’re targeting a specific zip code or a radius around your practice, the ease of EDDM printing near you ensures a quick turnaround. No need to wait for shipping or worry about the materials getting lost in transit. It’s local, fast, and efficient- just what a busy dental practice needs.

7. Environmental Considerations

Some might argue that print materials contribute to environmental waste. However, many modern printing services are committed to eco-friendly practices. You can opt for recycled paper, soy-based links, or even digital printing methods that minimize waste. This way, you can enjoy the benefits of print marketing while keeping the environment in mind.

8. Dentist Direct Mail for Special Offers

Most people love a good deal. Use dentist direct mail to your advantage by sending out postcards or flyers featuring special offers or discounts. Whether it’s a discounted teeth cleaning for new patients or a seasonal teeth-whitening promotion, these tangible offers can prompt recipients to schedule that long-overdue dental appointment.

9. Printing Services in Sparks NV

Now, let’s touch on the importance of finding reliable printing services. If you’re in the Sparks, NV area, you need access to top-notch printing service. Partnering with a local printing service in Sparks NV can help ensure your materials are produced with the utmost care and attention to detail.

Types of Dentist Direct Mails to Try

With the basics clear, let’s explore different ways to make your dentist’s direct mail truly stand out. 

Appointment Cards

A dental practice can benefit from printed appointment cards to give patients reminders for their next appointments. Not only are they good to keep patients organized but they also serve as free marketing. When your appointment cards stand out, they will help your patients remember you and have a better relationship with you, their dentist!

Find out more about the importance of custom appointment cards here.

Brochures/Catalogs

Brochures or catalogs outlining different dental services in your office can help educate patients. When introducing a procedure to a client, it is best to present all the necessary information. That way you won’t miss anything and your patient can do their own research using the materials if they want to know more.

Business Cards

Every dentist needs a business card! For all those potential patients you meet in town and to hand out during important conventions and board meetings, you’ll need bulk-printed business cards on hand. From your phone number to your address to your business hours, your card may be one of the best ways to gain prospective patients!

Mailers/Rack Cards

Mailers are great dental print advertising tools for dentists. Consider sending dental print ads or new patient specials to the home development near your clinic. Or perhaps target a certain neighborhood to highlight a special dental service as a marketing campaign.

With direct mail services and EDDM, you can send the right advertisements to the right people at the right time. By using our fulfillment services at Digiprint, we can store them and send them print ads so you won’t have to worry about anything!

Calendars

Dental office calendars don’t need to be boring! With the right design, your free dental clinic calendars could be hanging on walls providing free marketing and establishing trust. Just imagine a client’s friend or family member wondering where that cool calendar came from. Now that’s a free referral!

The beauty of print marketing strategies lies in the endless ways to be creative! Our in-house graphic designers can help your dental office create calendars that will serve more than one purpose.

Community Event Flyers

Engage with your local community through community event flyers. These flyers are perfect for spreading the word when you’re sponsoring a local event or hosting a dental health workshop. They can be distributed through dentist local print advertising channels, ensuring your community is aware of your involvement.

Seasonal Greetings Cards

Inject a bit of festive cheer into your dentist’s direct mail strategy with seasonal greeting cards. These add a personal touch, showing your patients you care beyond just their dental health. It’s a simple yet effective way to build a stronger connection.

Dental EDDM Postcards

In the realm of dental EDDM, postcards take center stage. These direct mail pieces are designed for Every Door Direct Mail campaigns, reaching every household in a specific area. Feature a compelling call to action, a welcoming message, or a special promotion to capture the attention of your local community.

Digiprint | Dental Advertising

We can help your dental office get more clients and build well-deserved trust with the ones you have using high-quality print dental ads. Let’s boost profitability and make your clinic memorable! Learn more and reach out to see how we can help.