Are printed materials for marketing still important in 2024?
Absolutely! But don’t take our word for it.
Believe it or not, studies have shown that printed marketing has a 70-80 percent higher recall rate than digital marketing materials and brand recall happens in just a few seconds or less. Now, this is not to say that printed materials are better than digital.
Printed and digital materials have their place in marketing, and many brands use both formats in conjunction with each other.
But what types of printed materials are best?
In this post, we want to discuss five types of marketing materials to consider using in 2024 and the value they hold. Let’s get moving.
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The Value of Printed Materials for Marketing
The Value of Printed Materials for Marketing
Print marketing has been a cornerstone of business promotion for centuries.
Many of the most iconic advertising campaigns in human history were printed promotional materials.
The US military’s “I Want You”, Volkswagen’s “Think Small”, and Nike’s “Just Do It” ads are a few that come to mind.
From the early days of handbills and posters to the sophisticated and modern range of ads available today, print marketing has come a long way. Despite all the changes, the core value proposition of print to create a tangible, memorable connection remains unchanged.
Printed materials for marketing have always delivered a lasting impression that can influence decisions, evoke emotions, and build brand loyalty.
Let’s take a look at five types of print marketing materials that will help your business leave the right impression on customers this year.
Brochures
When we think of “print advertising” in a marketing strategy, brochures are one of the top formats that come to mind.
Most printing companies in your area will offer this option, but you should go with one that is experienced in this medium.
A well-designed brochure combines compelling visuals with informative content. The layout is carefully designed to guide the reader through a narrative. Using high-quality images, bold color schemes, concise copy, and innovative folding techniques can turn a brochure from a simple pamphlet into an engaging brand/product story.
The content of your brochure should be streamlined, yet highlight the key benefits and features of your offerings. Effective marketing materials accomplish this without overwhelming the reader. Bullet points, short paragraphs, one-liners, and calls-to-action (CTA) should be the extent of the content.
Business Cards
Business cards are sometimes referred to as “a handshake you leave behind”.
But business cards are more than just a first impression that shares contact information. They’re a reflection of your brand’s identity which is why it’s recommended to opt for custom marketing materials here.
Incorporating elements like QR codes, unique textures, and die-cut shapes can make your card stand out. Sustainable materials are also becoming popular, reflecting a commitment to environmental responsibility.
Consider adding a catchy slogan, a one-liner about what you do, or a compelling value proposition to make your card a powerful marketing material for business networking.
Direct Mail
Many believe direct mail is a dead end. The traditional “junk mail” promotional marketing materials like generic postcards and flyers are much less effective than they used to be.
In recent years, the nature of direct mail has taken on a new form including creative formats like dimensional mailers and personalized catalogs all powered by data analytics and segmentation. All these factors are making direct mail a viable option for print marketing.
If done correctly, direct mail coupled with timely and relevant offers can generate results comparable to many digital marketing tactics.
Catalogs
Catalogs are used in print marketing to present a company’s product or service lineup in an attractive format. The mission when you create marketing materials is to be visually appealing and easy to scan.
Print materials play a significant role in reinforcing a brand’s identity with design elements like logos and colors. Using high-quality images, consistent branding, and clear, organized layouts work to engage readers and encourage them to explore your offerings in depth.
These days, we’re seeing brands enhance the interactivity of their catalogs by embedding QR codes that link to online content, such as video demonstrations or exclusive offers. This blend of print and digital creates a deeper engagement with the marketing materials important to your end goals.
Posters
Posters are one of the great marketing materials that will always have a place in advertising. The best ones use bold visuals and ultra-concise text to convey messages in a way that catches the eye.
Creativity and design will only get you so far with this printed material. The effectiveness of a poster campaign relies heavily on placement. High-traffic areas, events, and partnerships are crucial to make sure your posters are seen by your target audience, maximizing exposure and impact.
The Timeless Appeal of Print Marketing in a Digital World
The appeal of printed marketing materials in the digital age is a testament to the unique value they bring to the marketing mix. Whether through brochures, business cards, direct mail, catalogs, posters, or other marketing materials, the tactile nature of print can do wonders to complement your digital strategies.
Printed promotional materials offer a tangible connection to enhance brand recall and drive action in ways that digital media sometimes cannot match. The adaptability to various marketing strategies makes them invaluable tools in a marketer’s arsenal.
With print marketing, the emphasis is on creativity, personalization, and smart integration with digital tactics. Choosing the right printing company in your area for high-quality custom marketing materials is crucial in achieving the right formula.
Wrap Up
As we navigate through 2024, understanding the various types of marketing collateral is key to picking the right one for your campaign. The blend of traditional print and modern digital marketing strategies will continue to be a critical component of successful campaigns.
Digiprint offers a wide range of printed materials for marketing. We provide catalog printing services, custom marketing materials, business cards, brochures, and much more. Talk to a representative today and we’ll help guide you in the right direction.
