Etsy is a great marketplace for talented makers to sell their handmade treasures to an international audience. The ecommerce platform had 100 million listings, 8.3 million active sellers, 96.3 million active buyers, and $13.3 billion in annual gross merchandise sales in 2022.
But as great as all this sounds, the problem is that it is one of the only platforms to do so on such a large scale. In other words, several other shops sell the same types of products. The question is, how do you stand out from the rest?
Answer – Etsy shop business cards!
Let’s learn more about creating and using business cards for Etsy sellers.
Table of Content
Why Do You Need Business Cards for an Etsy Shop?
What Are the Critical Elements in Designing Business Cards for Etsy Sellers?
Why Do You Need Business Cards for an Etsy Shop?
Using business cards for an Etsy shop can provide several benefits, even in the digital age. After all, your shop could use a few offline leads to boost your revenue. Here’s why you might want to consider having business cards for yours:
1) Custom Business Cards
Designing a unique business card for your Etsy store can help you acquire customers, and retain your current customers. Business cards have been proven to be successful for all kinds of small businesses, and while you may not consider yourself at that level, one employee is all you need to be considered a small business.
2) Show Your Creative Flair
You are a creative person – that’s why you created your Etsy store. Your Etsy shop business card should reflect that. With the help of the graphic design team at Digiprint, you can create a design that is unique to you. A well-designed business card lets your customers know that your products are just as high quality.
3) Be Memorable
When you package up your orders, slip a few of your business cards into the gift package. Make sure to place at least three, but not more than five. This will provide your customer with your information so that they can easily find your shop when they want to order again, and they have extras to give out to friends and family who may be interested in your work. If they like your product, they are more likely to recommend your shop to others, and your cards make it super easy for them to pass on your information.
4) Professionalism
Business cards lend an air of professionalism to your Etsy shop. They show you are serious about your business and are willing to invest in its promotion. That’s why high-quality and creative business cards for Etsy sellers are a must.
5) Offline Marketing
Not all your marketing efforts need to be online. Handing out your Etsy shop business cards at local events, craft fairs, or other community gatherings can attract local customers who might not find you online. That’s more business for your Etsy shop!
6) Branding
Your business card is an extension of your brand. You can design custom business cards for an Etsy shop based on your theme and logo. This will reinforce your brand identity. It can also instill trust in your potential customers. But most importantly, consistent branding helps in brand recall, helping you build a loyal customer base.
What Are the Critical Elements in Designing Business Cards for Etsy Sellers?
You can call local business card printers to get your cards in less than a week. It’s cheaper and faster. But you need cards that will help your Etsy shop stand out. That’s why you need to think the design through. Here are a few elements your cards should not miss.
Shop Name and Logo: First, make sure your Etsy shop name is easy to read. Also, include your shop logo to boost brand recognition. If you don’t have a logo, consider using a visually appealing font for your shop name.
Tagline or Slogan: Consider including is, if you have a tagline or slogan that represents your brand. This can help convey your shop’s unique selling proposition. It will also make your brand more memorable.
Your Name: Include your name as the shop owner. This adds a personal touch and helps establish a connection with potential customers. Just keep it simple.
Contact Information: This is a must. Ask your business card printing service to include your email, phone number, and Etsy shop link in your business card. This is the most critical piece of information. You can also add your business/home address.
Social Media Links: In addition to contact information, you can add your social media handles related to your Etsy shop, such as Instagram, Facebook, or Pinterest. But include only the platforms where you are most active.
Product Imagery (Optional): Also, ask if your card printing services in Sparks, NV, can add small images of your best selling products on the card. These visual elements will make your business cards more attractive and memorable.
QR Code (Optional): While adding the Etsy shop URL is a must, you can also add a QR code. When scanned, it will direct your potential customers to your Etsy shop. Many local business card printers offer this design feature. This is a convenient way for smartphone users to access your shop quickly.
Whitespace: Use the whitespace appropriately to keep your design clean and uncluttered. It will also enhance readability. In short, avoid overly decorative fonts that might be difficult to read.
Paper Quality and Finish: Invest in good-quality cardstock for a professional feel. Ask the business card printing service about the options you have. Consider finishes like matte, gloss, or even textured finishes to add a tactile element.
Consistent Branding: While designing your business cards, use colors, fonts, and design elements consistent with your Etsy shop and overall brand identity. Consistent branding helps in instant recognition.
Conclusion
Etsy is an excellent online marketplace for your small business or selling homemade products. But given its popularity and unique niche, your Etsy shop will face intense competition. One way to stand out and generate more leads, especially offline, is to design exceptional business cards. Knowing what goes into your Etsy business cards will help you print the best and most attractive cards for your budding shop.
When you need business card printing services in Sparks, NV, trust the experience team at Digiprint. Our graphic design team is here to help you create your custom business cards. Our printers will create the finished product using the latest technology in digital printing. Contact us today to get started.
