For many of us, coupons bring back memories of watching someone cut along a dotted line to save a few cents on groceries. While times have changed, coupons are still just as effective today—if not more.
Research shows that over 90% of Americans still use coupons because, let’s face it, saving money feels great.
Conversely, coupons can help businesses attract new customers, increase loyalty among existing ones, and drive more sales.
If you own a retail store in Reno and want to boost business with creative, custom-printed coupons, Digiprint is here to help. Let’s dive into why printed coupons deliver results, how to design them effectively, and why choosing us makes all the difference.
Table of Content
Why Printed Coupons Still Drive Results
Benefits of Custom Printed Coupons for Businesses
How to Make Your Custom Coupons Stand Out
Why Choose Digiprint for Coupon Printing Services
Why Printed Coupons Still Drive Results
Coupons tap into the simple thrill of shaving a few dollars off a purchase. A 2024 report by Vericast revealed that 33% of consumers prefer finding holiday deals through coupons in the mail or newspapers.
Although it might seem surprising that so many people still lean toward printed coupons in a digital-first world, there’s a solid reason behind it. A physical coupon feels more deliberate and harder to ignore than a coupon online that’s quickly scrolled past.
People take their time with printed offers—reading the details, considering the value, and deciding if it’s worth redeeming. By the time they show up at your business, they’re ready to buy.
Benefits of Custom Printed Coupons for Businesses
Printed coupons are already a great way to incentivize customers. Add customization to the mix, and they become even more powerful.
A custom coupon can help:
Get More Eyes on Your Offerings
Well-made coupons spark interest in your brand. An irresistible offer, packaged in a polished design, creates a sense of excitement and urgency. You can use this opportunity to showcase your best products, highlight special deals, and bring more traffic to your store.
Showcase Your Brand Value
The quality of your printed marketing materials speaks volumes about your business. The effort you put into creating something visually appealing shows your commitment to offering value in other parts of your business.
How to Make Your Custom Coupons Stand Out
Your coupons are competing with countless others, so they need to grab attention right away. If they don’t stand out, they’ll likely end up forgotten or tossed aside.
The idea is to combine a strong design with professional printing to create something customers will want to use.
Tips for Designing Effective Coupons
- The deal should be the first thing people notice. To make it stand out, use bold fonts, bright colors, and simple wording.
- Don’t overload your coupon with too much information. Focus on the offer, expiration date, and redemption details.
- Incorporate your logo, colors, and fonts. It helps people remember you and builds trust.
- Include phrases like “Hurry, Ends Soon!” to motivate quick action. A sense of urgency gets people moving.
- Make sure the custom coupon is easy to read and redeem. Nobody likes a confusing or unclear offer.
Sure, you could make your coupons in a basic program and print them on your office printer, but a custom-printed coupon boosts credibility and increases the chances that people will use it. When a coupon design looks professional, it feels legitimate—and that makes it far more effective.
Why Choose Digiprint for Coupon Printing Services
At Digiprint, our team works with you to design and print offers that match your brand and marketing goals. Businesses in Reno trust our coupon printing services because:
We’re Dependable
We’ve been serving the Reno area for almost three decades- and there’s a good reason we’ve been in business for so long. With our world-class customer service, we deliver the highest quality printed products within the agreed-upon deadline. No matter the size of your order, we’ll have it ready in time for your next sale.
We Can Help with the Coupon Design
Don’t have an in-house design team? No problem—our design experts are here to help. We’ll work with you to draft the perfect coupon design for your needs.
We’re Affordable
A reliable coupon printing service doesn’t have to cost a fortune. We offer competitive pricing, so you get the most value for your money. Our goal is to deliver high-quality promotional materials that fit your budget and help your business succeed.
FAQs: Everything About Coupon Printing
1) Why Are Coupons Still Effective for Marketing?
The answer is simple: people love a good deal. Coupons encourage customers to try your products, visit your store, or make repeat purchases. In addition, both printed and digital coupons provide measurable results and make it easier for businesses to track their success.
2) What Should Be Included in Custom Printed Coupons?
To create effective custom coupon books, include key details like the expiration date, instructions on how and where to redeem the offer, and any restrictions or limitations. Remember to incorporate your logo, brand colors, and other signature visual elements to connect the coupon template to your business.
3) How Can Coupons Complement Other Marketing Materials?
Coupon books can be a valuable addition to your broader marketing strategy. You can include them in direct mail campaigns to attract foot traffic, pair them with brochures to highlight specific products and services or incorporate them into email marketing and social media ads to boost engagement.
Choose Digiprint’s Custom Coupon Printing Services
Any day is a good day for a great coupon deal, but they’re infinitely more valuable for sales and promotional offers. We hope this post has given you the tips and confidence to use coupons effectively for your next big campaign!
Wondering where to get your coupons printed? Reach out to Digiprint. Whether you need bold designs, durable materials, or custom options, we’ve got you covered.
Contact us today to get started!
