Even in today’s increasingly digital landscape, print advertising is still effective. Research shows that 88% of millennials take the time to look through their mail. And more importantly, 65% of Millennials pay attention to direct mail advertising.
In other words, a carefully designed brochure can capture the attention of your potential customers and promote your business even today. A well-crafted brochure not only communicates your brand message but also showcases your products or services in a visually appealing way. But with half of 2023 behind us, it’s time to leverage the latest design trends and strategies to ensure your brochure stands out.
The question is – how to design a brochure that boosts sales?
Don’t worry!
From understanding your target audience to incorporating visual elements, this post will cover practical brochure design tips to help you create a perfect brochure.
Know Thy Target Audience
One of the first brochure design tips is to understand your target audience. Understanding their demographics, needs, and preferences can help you create a brochure that resonates with your target audience. Naturally, you will need thorough market research to know who they are, their likes and dislikes, and what motivates them.
Here’s what you can do:
- Identify your audience’s demographics, such as age, gender, location, and interests.
- Use customer surveys, feedback, and social media analytics to gain insights into their preferences and buying behavior.
- Develop buyer personas to get an idea of your ideal customer and their pain points.
- Research your competitors to identify gaps in the market and differentiate your brochure design.
Define Your Brochure’s Goals
First, you need to identify the objectives of your brochure. Defining clear goals helps you align your brochure design ideas with your business objectives.
Here are a few key considerations:
- Identify the primary objective, whether it is to generate leads, promote a specific product/service, increase brand awareness, or educate your target audience.
- Determine the desired action you want your target audience to take. It could be making a purchase, visiting your website, or calling your sales rep.
- Consider your target audience’s needs and how your brochure can address them effectively.
- Align your business brochure ideas with your overall marketing goals.
1. Create an Eye-Catching Design
Visually appealing brochure design ideas capture attention, not to mention make a lasting impression. Start by selecting a suitable brochure format based on your content and objectives. The most common options include bi-fold, tri-fold, or gate-fold brochures.
Then, you can:
- Choose colors, typography, and imagery that align with your brand identity. But this combination should also evoke the desired emotions in your target audience.
- Use white space and visual hierarchy to enhance readability and help guide readers through your brochure.
- Finally, Incorporate compelling headlines and subheadings to grab attention and convey your main selling points.
2. Craft Persuasive Content
Although one of the most critical brochure design tips, marketers tend to undermine its importance. When designing an effective brochure, great design alone is not enough – persuasive content is equally crucial for driving sales.
Here are some key points to consider:
- Write attention-grabbing headlines and taglines that communicate the unique value proposition of your business or product.
- Highlight how your service or product can address your audience’s pain points.
- Use persuasive language that resonates with your target audience.
- Leverage storytelling techniques to create an emotional connection.
- Include clear and compelling calls to action.
- Keep the content concise, engaging, and easy to understand.
Incorporate Visual Elements and Graphic Design
High-quality images and graphics are the backbones of custom brochure printing. These visuals help capture attention, communicate information effectively, and enhance the aesthetic appeal of your brochure. That’s how you can stand out from your competitors.
All you have to do is to:
- Choose high-quality images and graphics that align with your brand and resonate with your target audience.
- Use a consistent color palette that reflects your brand identity throughout the brochure. It creates visual harmony.
- Use easy-to-read typography. It should complement the overall design. So, avoid going overboard with it.
- Use whitespace strategically to enhance readability and emphasize key content.
- Organize information in a visually pleasing and logical manner. Feel free to use headings, subheadings, and bullet points wherever necessary.
1. Use a Strong Call to Action (CTA)
This is one of the most critical brochure design tips.
A strong and crystal-clear call to action (CTA) is necessary to encourage your target audience to take the desired action. The CTA should clearly state what you want the reader to do next, whether it’s visiting your website, making a purchase, or contacting you for more information.
In addition to that:
- Make the CTA stand out visually. You can use color contrast or a larger font size.
- Create a sense of urgency. For example, “The Sale Ends in 10 Days!” or “Enjoy a Price Drop of 25%.”
- Place the CTA strategically. The preferred choices are at the end of the brochure or alongside relevant information.
2. Optimize for Print and Digital Distribution
Yes, your brochure will get published online or printed or both. But before you call your design and printing services provider, optimize your brochure for both channels.
When optimizing your brochure for print:
- Be sure the design meets the specifications for print, such as bleed and safe zones.
- Use high-resolution images for crisp and professional printing results
- Design the layout and content to fit standard print sizes and aspect ratios.
If you plan to distribute your brochure online:
- Create a web-friendly version of your brochure. Make sure it is easy to share and view on various devices, including phones, tablets, laptops, and desktops.
- Also, explore interactive and digital brochure options. You can use embedded videos or clickable links to enhance the user experience and engagement.
Another important factor is – using color profiles suitable for both print and digital media. Maintaining visual consistency creates a lasting impression and builds your brand awareness.
3. Test and Measure Effectiveness
The eighth and final on our list of brochure design tips is TESTING.
Always test and measure the effectiveness of your brochure design. It helps you identify gaps in your design (if any) and make the necessary improvements quickly and efficiently.
And most importantly, testing doesn’t have to be complicated. You can start with A/B testing. Create multiple versions of your brochure with variations in design, content, or CTAs to determine which performs better.
In addition to this, you can:
- Track critical metrics, such as conversion rate, click-through rate, or response rate to measure audience engagement.
- Gather feedback from customers or prospects to gain insights into their perception of the brochure.
- Analyze data and metrics to identify your design strengths and also areas for improvement.
Based on the results, iterate and improve your design and content continuously. Remember, a data-driven design will help you generate better results more consistently.
Wrap Up
Brochures are not just relevant but also effective in marketing your business. But you will need to design a business brochure that stands out. And creating a brochure design that sells your business requires careful planning and attention to detail. It often involves defining clear goals, crafting an eye-catching design, and incorporating persuasive content, among other things. Hopefully, these tips will help you create the best brochures for your business.
Or, you can let Digiprint do all the legwork. Our in-house experts will help you design and print brochures that deliver the desired results. Contact us now for details!
