At Digiprint, clients often ask us, “Is it still worth investing in brochures?”
Our answer is simple: absolutely, yes.
In an age dominated by fleeting digital ads, custom brochures for businesses have staying power. They’re something people can hold onto, flip through, and come back to whenever they need a refresher.
Brochures last longer, as well. They get passed around at events, trade shows, and meetings- serving as effective conversation starters and extending your brand’s reach.
Ready to see how printed brochures can make a difference? Let’s explore the benefits of printed brochures for branding and how our custom brochure printing services can help your business connect with potential clients.
Table of Content
The Benefits of Custom Brochures for Business
Creating Custom Brochure Designs That Work
Our Custom Brochure Printing Services
Frequently Asked Questions About Custom Brochures for Businesses
The Benefits of Custom Brochures for Business
Brochures are one of the most effective marketing tools you can use for your business. Here’s why:
Adds Value
Brochures pack a lot of information into a compact, easy-to-carry format. If you don’t have the opportunity to chat with every potential customer in person, a brochure does the talking for you. It gives them everything they need—details about your business, your services, and your contact information—all in one convenient place.
Did you know that brochures have a 49% usage rate? Nearly half of the people who receive a brochure engage with it. And once they’re ready to learn more, your details are right at their fingertips.
Establishes Authority
A well-designed brochure shows that you care about quality and pay attention to details. The better your marketing materials look, the more credible and trustworthy your business appears.
Helps With Networking
Networking is a big part of growing your business; brochures are perfect for the job. Unlike bulky posters or large banners, brochures are easy to hand out at events, meetings, or trade shows. They’re designed to get your message into more hands in a practical, effective way.
Creating Custom Brochure Designs That Work
Ideally, your custom business brochure design should contain the following:
- A mission statement
- A brief list and description of the products and/or services you offer
- Your contact information
- A few high-resolution photos of your products or your business
To design an impactful brochure:
Pick a Catchy Headline
Start with a bold, benefit-driven headline. It should communicate what your brochure is about and why the reader should care. For example, instead of “Our Services,” try something like “Innovative Solutions to Boost Your Growth.”
Choose Quality Visuals
Choose visuals that align with your message and brand, such as product photos, team shots, or creative illustrations. Avoid using stock images- they may feel generic or overused.
Mind the Content
Keep your text concise and focused on the value you provide. Highlight your unique selling points, like the benefits of your services or how your products solve customer problems. Use bullet points or short paragraphs to make your content easy to scan.
Call-to-Action (CTA)
Every brochure needs a clear and compelling CTA. Whether it’s “Visit Our Website,” “Contact Us Today,” or “Schedule Your Free Consultation,” your CTA should tell readers exactly what to do next. Place it where it can’t be missed.
Print it Correctly
Designing your brochure is just the first step—you also need to ensure the final printed product delivers what you’re gunning for.
- Choose a sturdy paper stock. Heavier papers give a sense of quality, while lighter stocks are more economical for large distributions.
- Experiment with tri-folds, Z-folds, or gatefolds to make your brochure stand out. The layout should guide the reader naturally through your content, with clear sections and a logical flow.
- Select the right finish for your purpose. Glossy finishes work best for image-based brochures. If your brochure has a lot of text, a matte finish will make sure it’s easy to read.
Our Custom Brochure Printing Services
Not all brochure printing services are the same, and choosing the right partner can make all the difference in creating materials that you—and your customers—will take pride in for years to come.
That’s where Digiprint comes in.
We’ve been in Reno long enough to know what resonates with local businesses. More importantly, we’ve created brochures for all kinds of purposes. With a wide selection of folds, paper types, finishes, and sizes, we can bring your exact vision to life.
Have a style guide with proprietary colors, logos, and typography? We can easily incorporate that into your final design. And if you’re starting with just an idea, our talented team can help you actualize it.
We love seeing our local businesses stand out and make a mark. If you’re looking to impress clients at your next trade show or networking event, get your brochures- and other marketing materials- printed with Digiprint!
Frequently Asked Questions About Custom Brochures for Businesses
What Should a Business Brochure Include?
A custom brochure for business should include your company’s logo, tagline, and contact details. Remember to highlight your services, products, key benefits, and a strong call to action.
How Do Printed Brochures Improve Branding?
Printed brochures for branding offer a tangible way to showcase your business’s personality and values. They’re a physical representation of your brand that customers can hold onto. An attractive brochure stays with customers for a long time- something digital variants cannot compete with.
Why Is Customization Important in Brochure Design?
A customized brochure is uniquely yours. You choose everything, from the design and layout to the paper type and finishes. Given how clients gravitate towards personalized content, sharing custom brochures with your audience helps establish a connection you can nurture further.
Get Professional, Eye-Catching Brochures with Digiprint!
To conclude, brochures establish a clear communication channel between companies and their target audience without a screen between them. When designed and printed right, they can intrigue potential buyers- no matter the age or demographic.
Ready to impress your clients and elevate your marketing? Contact Digiprint today to get started on your professional, eye-catching brochures! Call us, and let’s create something great together.
