Printed marketing materials for doctors, dentists, and other healthcare providers do more than share information—they help patients feel informed and connected to your practice. In fact, print adverts get a 9% response rate, far surpassing the 1% average of email, online marketing, and social media marketing.
The experience of receiving a printed medical appointment card can be surprisingly impactful. More than just a date on a calendar, it’s a tangible reminder that one’s health and time are valued, especially when handed directly by a doctor or receptionist.
Let’s look at why print marketing for the healthcare industry is indispensable and how our print shop in Reno can make it work for you.
Table of Content
The Role of Print Marketing in Healthcare
Essential Print Marketing Materials for Healthcare Providers
Crafting an Effective Marketing Strategy for Medical Professionals
External Resources & Expert Printing Services
The Role of Print Marketing in Healthcare
Why Print Marketing is Still Effective in the Digital Age?
Even with so much happening online, printed marketing materials still hold their place in the healthcare industry. Research backs this up—82% of consumers say they find print ads more reliable than digital ones. This is because, unlike digital ads that get scrolled past or forgotten, a brochure or flyer sticks around—on a desk, in a waiting room, or pinned to a fridge.
Patients want to feel confident about their choices, and something as simple as a thoughtful pamphlet can offer that reassurance in a way a banner ad can’t.
Key Benefits of Print Marketing for the Medical Industry
Making Medical Information Easier to Digest
When it comes to a health issue, the last thing you want to do is read confusing medical jargon. Consequently, 9 out of 10 people have trouble understanding and using health information.
That’s where printed medical marketing strategieslike brochures and catalogs come in. Print marketing for healthcare breaks things down into plain language, helping to educate patients on services and wellness options without feeling overwhelmed.
Whether your patients are exploring a new medical procedure or trying to stay on top of their health, clear and simple information makes a world of difference to them.
Stay Top of Mind with Simple Reminders
It’s very common for patients to walk out of a doctor’s office and realize they don’t remember everything that was said. In fact, research shows that people forget anywhere from 40% to 80% of the medical information they receive during an appointment.
It’s a huge chunk of forgotten information, and it’s easy to see why: it’s a lot to take in, especially when you’re focused on your health.
Everyday print materials like calendars and business cards come in handy. They sit on desks, hang on walls, and quietly remind your patients that you’re there when they need care.
Essential Print Marketing Materials for Healthcare Providers
Business Cards & Medical Appointment Cards – Strengthening Patient Relations
A business card is often the first impression a patient has of a healthcare provider. A simple, well-organized print marketing design with easy-to-read fonts makes it clear who you are and how to get in touch.
In the U.S., about 15% to 30% of patients don’t show up for their scheduled visits, adding up to roughly $150 billion in costs every year. A simple fix? Offer patients a physical reminder to keep patients informed, like a medical appointment card.
It’s an easy way to stay up-to-date with appointments, helps patients stick to their care plans—and keeps schedules running smoothly for providers, too.
Brochures & Catalogs – Educating Patients Effectively
Medical treatments can feel overwhelming. For example, terms like “negative” and “positive” test results sound straightforward, but they can mean the opposite of what someone expects. That kind of confusion can lead to unnecessary stress or mistakes in following up on care.
That’s why medical information via print marketing for healthcare needs to be crystal clear. Simple, direct language helps people understand what their results mean without second-guessing. When patients know exactly what’s going on with their health, they feel more confident and in control.
Mailers & Postcards – Reaching Potential Patients
Medical practitioners can use direct mail marketing campaigns to remind patients about upcoming appointments, encourage preventive care, share seasonal health tips, or offer a special discount for new patients.
According to the Data & Marketing Association, 96% of consumers act on direct mail right away, while less than half do the same with email marketing. That means print marketing for healthcare creates opportunities to stay on your patients’ radar and keep them engaged with their healthcare.
Calendars & Pre-Printed Envelopes – Brand Visibility and Professionalism
A calendar with your name on it is a daily reminder of your healthcare brand. Every time a patient checks their calendar, they see your name, your message, and maybe even a helpful health-related tip.
Pre-printed envelopes add a layer of professionalism to every letter or bill you send. Patients notice the small details, and a branded envelope conveys trust and consistency.
It’s all about making communication seem more polished and trustworthy, without requiring extra effort.
Crafting an Effective Marketing Strategy for Medical Professionals
Combining Digital and Print for Maximum Impact
Medical marketing strategies using digital platforms help you reach more people, while print marketing materials create a lasting impression. The best approach brings these two together in ways that feel natural and useful.
Adding QR codes to brochures makes it easy for patients to find more information or book an appointment online. Including a website link in printed materials helps them take action without searching for your site. And when everything—your website, brochures, and social media—looks and sounds consistent, it builds trust and familiarity.
It’s not about choosing between digital and print but rather making sure they work together to support your patients and your practice simultaneously.
Best Practices for Designing Effective Healthcare Print Materials
When designing healthcare print advertisements, think about what makes people stop and pay attention to. Here’s how you do it:
- Fonts & Colors: On your printing materials use fonts that are easy to read. Soft, calming colors work well because they feel reassuring, which is exactly what patients need.
- Imagery: People want to see themselves in your ad. Use photos that are relatable with diverse backgrounds, different ages, and expressions. Avoid anything too staged or clinical.
- Calls-to-Action: Make the next step obvious. Whether it’s calling for an appointment, visiting a website, or scanning a QR code, patients shouldn’t have to guess what to do next.
Print advertising isn’t just about sharing information; it’s about connecting your healthcare company to patients.
External Resources & Expert Printing Services
Where to Get High-Quality Print Marketing Materials
If you need expert medical printing services in Reno, working with a professional can help you get the details right. Whether it’s making sure colors match perfectly or keeping branding consistent across all materials.
For healthcare businesses, it’s important to have print marketing materials that are professional and easy for patients to understand. A seasoned printing company understands these needs and can create print materials that communicate the right message and strengthen your brand.
Final Thoughts
Whether it’s helping patients feel more connected, making medical information easier to understand, or simply reminding them of their next appointment, printed marketing materials are still very effective.
For healthcare providers wanting to reach patients, high-quality print materials are a smart investment. They’re a simple, dependable way to strengthen relationships and keep your practice growing.
At DigiPrint, we understand the unique needs of the healthcare industry and offer a range of printing services to support your marketing efforts. From brochures and flyers to appointment reminder cards, we can help you create materials that are both visually appealing and informative.
Contact us today and get started!
