Starting a new business means putting your best foot forward – and nothing less. The way you present yourself instantly shapes how people see your brand.
Print marketing materials give your business a physical presence. They add weight to your message and often stay with people longer than something they scroll past online. In fact, print advertising can generate up to 75% higher brand recall compared to digital ads.
In Reno, Digiprint has built a reputation for high-quality print work and standout customer service. We’ve been voted “Best Print Shop” in the Reno News & Review poll more than seven times. With over 34 years of combined experience, our team offers digital and offset printing, graphic design, and direct mail services, all under one roof.
In this post, we’ll look at which small business marketing materials are worth investing in and how to make sure your print strategy lines up with your business goals in Reno.
Table of Content
Why Print Marketing Materials Work
Must-Have Print Materials for a New Business
Print Materials That Work for Your Industry
Tips for Creating Print Materials That Work
Why Print Marketing Materials Work
For small businesses in Reno, face-to-face networking is still a big part of doing business. Local events, trade shows, and community meetups all create chances to connect in person.
Printed materials like brochures, rack cards, and postcards give potential customers something they can take home, share, or follow up on later.
Tangible Materials Build Trust
Printed marketing materials are handy at events, in meetings, or as part of a welcome package. Businesses can customize their print materials to reflect their unique brand, ensuring every piece stands out and resonates with their audience. They remind people of your brand and give it a physical presence.
For any small business in Reno, custom-printed marketing materials help build credibility from the start, especially when designing materials that align with your brand.
First Impressions Start with Print
When you hand someone custom-printed marketing materials like a business card, it tells them that you care about the details. Print gives you the space to use consistent logos, colors, and messaging across materials, which helps people remember who you are. High-quality print makes your business look more confident and professional.
Must-Have Print Materials for a New Business
Business Cards
The goal of a printing a business card is to leave a clear, lasting impression. Keep the layout clean and easy to read. Include your name, job title, phone number, email, website, and any key social profiles. Use your logo and brand colors to create a consistent look across your printed marketing materials.
Business cards are available in standard and custom sizes, allowing you to choose dimensions that best fit your brand and preferences. You can easily order business cards online or in-store, making the process convenient and flexible.
Brochures & Flyers
Brochures and flyers give you more space to talk about your products or services. They’re great for trade shows, mail campaigns, or even just having them on hand in your store in Reno. If you’re sharing a wide range of offerings, a tri-fold design helps organize the details into clear sections. For a simpler message or a strong visual layout, a bi-fold works well.
There are also various brochure styles and folding options to choose from, along with a range of paper stocks that affect the look, feel, and durability of your print materials. Selecting the right size for your brochures and flyers is important to maximize visibility and impact.
Posters & Banners
Whether you’re promoting a grand opening, limited-time sale, or local event, these large-format prints are all about grabbing attention. Signage, including posters and banners, is essential for effective advertising and helps establish your business’s visual presence. Keep the message short and clear, and go with bold colors that pop in the space where it’ll be displayed.
Choose the right shape for your posters and banners to best fit your space. Professionally designed pieces like these grab attention and get your message across fast.
Branded Stationery
Letterheads, notepads, and envelopes say a lot about your business. Sending custom-printed marketing materials feels more thoughtful than using plain paper. It shows you’re professional, polished, and consistent about how your brand shows up. Also, custom business stationery builds trust and leaves a lasting impression on clients.
Printed Promotional Materials
Items like stickers, magnets, postcards, and thank-you cards are small touches that keep your brand in front of people. They’re perfect for giveaways or tucked into packages. A custom sticker or postcard can make someone smile, and that small moment of connection can go a long way toward building trust.
Print Materials That Work for Your Industry
Retail: Keep Customers Coming Back
Loyalty cards, coupons, and product inserts give shoppers a reason to return. They’re easy to carry and help promote sales or new arrivals, especially for local Reno retailers trying to build repeat business.
Real Estate: Make Every Listing Stand Out
Brochures, postcards, and door hangers give agents a professional edge. They showcase listings clearly and leave a lasting impression, whether handed out at open houses or delivered door-to-door.
Healthcare: Inform and Remind Patients
Appointment cards, brochures, and pamphlets help patients stay on track – and keeping a practice top of mind. They’re useful for explaining services and keeping schedules organized, especially in busy clinics or dental offices.
Dental Offices: Support Patient Care
Dental practices often rely on print materials to improve communication and follow-up. Post-visit care guides, appointment reminders, and educational pamphlets help patients stay informed and on schedule.
Schools & Training Centers: Share Key Info
Schools and training programs use printed booklets, class schedules, and program flyers to keep students and parents in the loop. These custom-printed marketing materials make it easier to share important details in a clear, accessible way when digital access isn’t guaranteed.
Tips for Creating Print Materials That Work
Keep the Design Clear
Printed marketing materials work best when the layout is easy on the eyes. Use font sizes that people can read without squinting, and lead with the most important information. Stick with your brand colors and make sure the style matches the rest of your marketing material. Whether it’s a flyer, brochure, or card, clear design builds trust.
Choose the Right Materials
The type of paper and finish you choose says a lot about your brand. Here’s a quick guide to common print materials and when to use them
Glossy Finish
Glossy finishes are great for bringing out vibrant colors and sharp details, making it a great choice for photos, product catalogs, and eye-catching postcards.
Matte Finish
Matt offers a clean, glare-free surface that feels polished and professional. It works well for text-heavy brochures, flyers, and service menus.
Uncoated Paper
Uncoated paper provides a natural texture that’s easy to write on, which makes it a smart pick for letterheads, notepads, or everyday business forms.
Silk or Satin Finish
Silk and satin finishes add a smooth, refined touch that lands somewhere between gloss and matte. Perfect for presentation folders or premium brochures that need to impress without being flashy.
Recycled Paper
Many businesses choose recycled paper as an initiative focused on sustainability. It’s practical, communicates eco-conscious values, and still looks sharp in the right design.
Heavyweight Cardstock
Heavy cardstock provides a solid feel and leaves a lasting impression. Ideal for business cards, invitations, or anything you want to feel substantial in someone’s hand.
Don’t Cut Corners
It’s tempting to save money by choosing lower-cost print options, but poor print quality can reflect badly on your brand. Blurry images or flimsy paper make a negative impression on your clients. Work with a Reno printing company that gets your needs and delivers materials that look and feel right.
Questions to Ask Before You Print
- Who are you trying to reach?
- How will the materials get into their hands? Are you mailing them, handing them out, or displaying them in a store?
- What’s your budget, and how does print fit in with your digital efforts?
- Which materials help move someone along in their customer journey?
Final Thoughts
When you’re building a new business, print marketing materials give you a professional start.
Whether it’s a clean business card, a well-made brochure, or branded stationery, print helps people remember your name and what you do. With the right design and quality materials, you can make your brand feel more genuine, more credible, and more worth doing business with.
Ready to bring your brand to life with custom print materials? Explore Digiprint’s full collection or talk to one of our print experts today. Contact us now!
